Mystery shopping in Bahrain
The smallest market we cover and, for financial services in particular, one where a programme can achieve genuinely complete network coverage.
Cities and zones we cover.
Where our panel actually reaches. Where a location falls outside it we say so at scoping rather than substituting a shopper who does not fit the profile.
How engagements run in Bahrain.
Bahrain's banking sector is concentrated and the branch estates are small enough that a programme can cover every branch in a wave. For a retail bank that removes the sampling caveat entirely, which materially changes how the internal league table can be used.
The causeway traffic between Bahrain and the Eastern Province means weekend customer profiles at Manama and Seef retail differ substantially from weekday. Programmes that sample only weekdays measure a different customer base from the one that generates weekend revenue.
Where the work is in this market.
The other five.
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