Research methods
The instruments themselves: questionnaire design, interview technique, sampling, and the ways a study quietly produces a number that means nothing. Includes what we get wrong as well as what we get right.
3 articles
Questionnaire design: the mistakes that cost you the answer
Leading questions, double-barrelled items, scales without a midpoint, and the question that reads neutrally in English…
Why most customer satisfaction surveys produce a number you cannot use
Fourteen agree/disagree statements produce fourteen numbers that all move together. Shorter instruments with an open…
What a face-to-face interview reaches that a form does not
The first answer is the socially acceptable one. The second and third are where the finding is, and getting to them is…
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