Six core services. Mystery shopping is one of them, not the product — each service names the capabilities inside it and states the outcome it is bought for.
Twelve sectors, each with criteria written against what actually goes wrong in that environment. Two are new in 2026: transport and mobility, and government and public services.
Six Gulf markets, run from the Doha office. Lead times and panel depth differ by market and we say how.
Method, sector findings, and the parts of this industry worth being sceptical about.
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A GCC-based business intelligence and consulting firm. Doha, since 2012.
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