How mystery shopping is done
Method and mechanics — scorecard design, shopper briefing, fieldwork scheduling and quality assurance.
3 articles
A retail mystery shopping checklist that is worth running
Most retail checklists measure the door greeting and stop. The criteria that predict a sale sit further in — approach…
How a mystery shopping programme actually runs
Scoping, scorecard design, recruitment, fieldwork, quality assurance, reporting. Seven or eight weeks from a signed…
Planning a mystery shopping programme: the decisions that matter
Sample size, frequency, daypart coverage and reporting units are settled before fieldwork or they are settled badly. A…
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